case study

Mobile Coffee App to Reinvent Local Commerce at Scale

An ordering app that reimagines the "local coffee shop" — putting cafes in the cloud, coding community and loyalty into its DNA.
“Our A.Team is not a group of 3rd-party contractors”
They are core members of our team & family, adding a level of expertise better than we could have found anywhere else.
Issam, Founder Blank Street

ABOUT BLANK STREET

Blank Street, is a new sustainable coffee company, from veterans behind some of our favorite coffee brands. They're reinventing the coffee shop, offering customers better quality coffee for less, with more convenient locations — all while energizing and bringing joy to the communities they operate in.

Why A.Team?

We needed to build something highly-custom on a startup budget with a team that felt they were a core part of “the family.”

Highly flexible & customizable. A custom team for a very custom app — that we could scale up or down when/if we needed.
Better team than we could hire in-house. An autonomous, CPO-level led team became our core product team.
Smaller price tag than agencies. Agencies were quoting us at 66% more than it cost us to build with an A.Team.
Remote & low risk amid COVID. A custom team for a very custom app — that we could scale up or down when/if we needed.

THE CHALLENGE

A coffee order-ahead app experience, never delivered before. The iOS app needed to offer an experience that augmented the real-life local cafe and the convenience of ordering a coffee in the cloud. Cross-functionality between PoS and operations would be built on top of Square with a sophisticated back end and clean UX.

Primary components
Onboarding
Navigation
Ordering
Payments
Rewards

TEAM INTEGRATION

The A.Team became the core product team, integrating fully with their internal teams — working side by side with Operations and Marketing.

THE A.TEAM

An expert team of builders with expertise in FinTech, real-time services, navigation, and user-onboarding was assembled and deployed in less than a week.

HAPPINESS METRICS

Blank Street increased their scope and scaled their team, adding new members to meet their product marketing and growth goals.

results

Meet the Blank Street App! Order your favorite sips with a single click, see when your drink is ready, and get delightful rewards at your favorite neighborhood coffee cart.

Ratings and Reviews
5.0
out of 5
anniecassius
Best coffee shop
Love this app and how easy it is to use! Can’t wait to make blank street a part of my daily routine
emirdereli
Great UI Easy Use Fast Ordering
The app is setup very well to directly point you at the products.